First:

create a sheet with three columns and fill in accordingly regarding Gina's:

1. Past Experience

2. Portable Skills

3. Personality Skills

Second:

Write how Gina can best market all of the above to make her the best candidate for the "tech" position. (at least 200 words).

The Case:

After 5 years, Gina was laid off as a marketing manager for a high-tech company. Gina hates not having a job, her roommate says. She always has to have something to do. If not, shell jump up and start cleaning just to be productive. Shes also very organized. For instance, she files all her music videos in alphabetical order.

At her old job, Gina was in charge of marketing the company over the World Wide Web and so she spent a lot of time at the computer. Since being laid off, she has been using the computer to look for another job, as well as searching the Web for art projects to do in her spare time. Her friends describe her as being not only fiercely independent but also very creative. In college, they say, she was always writing. She used to write short stories, her roommate recalls, and also worked part time on the college newspaper.

Her friends also say Ginas sense of humor keeps her from feeling unbearably depressed about the layoff, and they believe she will find a new job quickly. Her mother agrees. Gina is the oldest child, she says, and she has always been a very good team leader. Shes very organized and ever since she was a little girl shes been good at coordinating things. Her father says his daughter has a great head for numbers, and he hoped she would follow in his tracks and become an accountant.

Ginas supervisor at her old job says they hated to see her go. She was so good at dealing with our customers, he says. She was also one of the few marketing managers who had a close business relationship with our vendors. In addition, she was very goal oriented: We would tell her what we wanted to achieve and she would dive in head first. Her direct reports state that Gina had a good attitude, a great sense of humor, excellent follow-through, and a superior ability to solve problems. Her colleagues and supervisor all comment on Ginas creativity and her ability to learn things quickly. One co-worker noted that Gina was very flexible and always showed good judgment.