Question: First entrants in a product category, also called _ _ _ _ _ _ _ _ brands, have an immediate advantage because there is no

First entrants in a product category, also called________ brands, have an immediate advantage because there is no competition for the node.
Question content area bottom
Part 1
A.
follower
B.
pioneer
C.
nostalgia
D.
family
E.
halo effect

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