Question: First - mover advantages are unlikely to be present when a . rapid market evolution ( due to fast - paced changes in technology or
Firstmover advantages are unlikely to be present when
a rapid market evolution due to fastpaced changes in technology or buyer preferences presents opportunities to leapfrog a firstmover's products with more attractive nextversion products.
b early commitments to new technologies, newstyle components, new or emerging distribution channels, and so on can produce an absolute cost advantage over rivals.
c firsttime customers remain strongly loyal to pioneering firms in making repeat purchases.
d moving first can constitute a preemptive strike, making imitation extra hard or unlikely.
e pioneering helps build a firm's image and reputation with buyers.
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