Question: First, please read the first three chapters ( Introduction through Her Point Is ) of They Say, I Say for some tips

First, please read the first three chapters ("Introduction" through "Her Point Is") of They Say, I Say for some tips on reading rhetorically and on how to summarize.
Then, read "Advertising's Fifteen Basic Appeals" by Jib Fowles, Then, please do a one-page summary that focuses on: why is Fowles writing this piece, how does he suggest we go about analyzing ads and Why is analyzing ads important?

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