First propose a mission statement for Uber and briefly explain why it is a good mission statement. Do not use Uber$$s actual mission statement even if you find one. $($About $25\%$ of the memo should be devoted to this question.$)$

Second, analyze and explain key elements of Uber$$s business model using the VARS framework. Specifically, you will need to explain Uber$$s value proposition $($V$),$ the key activities, resources or capabilities used to deliver this value proposition $($ARCs$),$ Uber$$s revenue model $($R$),$ and key enterprise scope choices that Uber has made $($S$).($About $75\%$ of the memo should be devoted to this question.$)$