First Question: ( 30 marks) Expected time ( 3035min) A chain of restaurants is intending to enter the Arab markets. For proper targeting, and designing to the proper marketing mix, a descriptive study is needed to get a snap shot on eating habits of Arabs. Eating habits include eating preferences, eating times, meal size, and frequency of eating per day. Moreover, for designing proper advertising campaign, it is important to know the preferred eating places for an individual and a family. Also, it is important to know the approximate budget spent on eating outdoors. Required: 1. Explain briefly the steps of designing a questionnaire. (10 marks) 2. In light of the above case, design a questionnaire that measures the variables suggested in the above case. This questionnaire should be composed of 10 close -ended questions using a variety of measurement scales. (20 marks)