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Question $5$

Airlines CPM Example

Critical factors

Weight

Frontiers

Delta

American

Score

Weighed score

Score

Weighted

Score

Score

Weighted score

Innovation

$0\mathrm{.}05$

$2$

$4$

$3$

Advertising

$0\mathrm{.}15$

$3$

$3$

$4$

Brand name

$0\mathrm{.}20$

$2$

$4$

$3$

Product quality

$0\mathrm{.}10$

$3$

$4$

$5$

Reputation

$0\mathrm{.}10$

$2$

$4$

$5$

Governmental relationship

$0\mathrm{.}10$

$5$

$3$

$4$

Customer service

$0\mathrm{.}30$

$3$

$5$

$3$

Total

Based on the information given in the above table, which company has demonstrated a competitive advantage?

Frontiers

Delta

American

They are equally competitive