First, review the Business Idea Guidelines for Option 1. Your idea must meet every one of the
Question:
First, review the Business Idea Guidelines for Option 1. Your idea must meet every one of the requirements listed or it will be rejected by the instructor. Note: If you have chosen Option 1 (Mobile Dog Grooming), you still have to do this section - you need to flesh out a full value proposition for your cousin Gertie using the parameters provided.
Then, once you think you have satisfied the requirements, submit your proposal idea here.
Your submission must include a basic value proposition that follows the format below.
In its simplest terms, a value proposition is a positioning statement that explains what benefit you provide for who and how you do it uniquely well. It describes your target buyer, the problem you solve, and why you're distinctly better than the alternatives. Your proposition must answer all of the elements below that are in parentheses.
Business Idea (one sentence that answers who, what, where)
For (target customers - be specific)
- Who are dissatisfied with (the current alternative)
- Our product is a (new product)
- That provides (key problem-solving capability)
- Unlike (the product alternative).
Example:
Business Idea: Emma Tisdale, along with (name partners if you have partners) proposes a business that produces a complete line of spearfishing performance apparel made specifically for women. Emma has been spearfishing for almost a decade, has worn gear from multiple brands, and has found a gap in the market. The business will be incorporated in Florida, USA, and will sell directly to consumers around the world.
For: women who spearfish; this is a global market and is not constrained to one area.
- Who are dissatisfied with the limited offerings provided by current wetsuit manufacturers?
- Our product line includes lightweight spearfishing rash guards and tights, to high-quality neoprene at multiple thicknesses to women's spears.
- That provides high-end, durable spearfishing performance apparel tailored to the female body.
- Unlike current manufacturers who don't provide rash guards and leggings specifically made for the female spearfished (e.g., missing shooting pads, unisex design that is ill-fitting on women, or limited neoprene options for women).
Business Statistics A Decision Making Approach
ISBN: 9780133021844
9th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry