First, share your thoughts. Do you see $($or have you seen$)$ optimism in the market? How does it affect you?$$

Then, please research a small business $($a for$-$profit company$)$ that is using optimism as a part of its marketing strategy. Tell us a bit about the company; share their website, and let us know your thoughts. Are you more likely to purchase from this company? What is their value proposition? What is the customers' perceived value?