What specific threats exist for Subways intellectual property in China? What can Subway do to protect its
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What specific threats exist for Subway’s intellectual property in China? What can Subway do to protect its intellectual property in China?
Second Topic: First, identify the advantages and disadvantages of franchising in China from Jim Bryant’s perspective? Second, what can Bryant do to overcome the disadvantages? Third, from Subway’s perspective, does franchising represent the best entry strategy for China?
Third Topic: Identify the cultural challenges Subway faces in China. What can Subway and its master franchisee do to overcome them?
Related Book For
International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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