Question: What specific threats exist for Subways intellectual property in China? What can Subway do to protect its intellectual property in China? Second Topic : First,

What specific threats exist for Subway’s intellectual property in China? What can Subway do to protect its intellectual property in China?

Second Topic: First, identify the advantages and disadvantages of franchising in China from Jim Bryant’s perspective? Second, what can Bryant do to overcome the disadvantages? Third, from Subway’s perspective, does franchising represent the best entry strategy for China?

Third Topic: Identify the cultural challenges Subway faces in China. What can Subway and its master franchisee do to overcome them?

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Topic 1 Specific Threats to Subways Intellectual Property in China 1 Counterfeiting Subways brand name logo and product designs may be counterfeited leading to market confusion and loss of sales 2 Int... View full answer

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