Firstly create a presentation which is of the short version, in this short version you have to show your all potential. Focus on your target market before talking to investors, this can help investors visualize the potential customer base and displays that you've thought intently about who your business will serve. Be very specific about your product and pricing and emphasize again how your market is anxiously awaiting your arrival. Investors invest in people first and ideas second, so be sure to share details about your team and why they are the right people to lead this company. Competition is a very important part of your pitch, and many people omit this section or don't provide enough detail about why they're so different from their competitors. Clearly spell out how much money has already been invested in your company, by whom, ownership percentage, and how much more you need to go to the next level.