Fisher, M. (1997). What is the right supply chain for your product? Harvard Business Review. March-April 1997.

DQ 1: After reading the article, what did you learn from it? (e.g.,

1) How does the nature of demand for your product affect how the supply chain is organized?;

2) What are some of the benefits and drawbacks of physically efficient and market-responsive supply chain management processes?;

3) How can firms manage uncertainty more effectively while creating and operating their supply chains?; etc.)