Five Forces of Competitive Position Analysis in this week's lecture, use the five forces to evaluate the competitive landscape of Adidas in its industry. If you want to follow an example, look at Investopedia's Porter's Five Forces analysis on Apple*. Be sure to address all five of the forces. This information will continue to assist you as you develop more key risks of your company's business model.

As we know from the course material, Time Value of Money (TVM) says, 'a dollar today is not worth a dollar tomorrow.' Drawing from the information you've found (relative to your company's competitive advantages and forces), how does your company plan to spend/invest money in research and development over the next several years? How does spending money today for capital investments/projects turn into future revenue? Remember, think about this response through the lens of TVM.