Five Part Question

1. The primary purpose of customer analytics is:

develop a deeper relationship with the customer

assign a dollar value to customer data

reduce marketing expenses

increase customer service

2. Dirty data can mean all of the following except:

private

expired

irrelevant

nonsequential

3. Customer analytics provides what missing link for understanding customers?

classification

analysis

interaction

prediction

4. According to the case study presented in Chapter 12, Verizon Wireless discovered which of the following benefits from customer analytics?

short-term revenue increase

reduced marketing costs

reduced customer service costs

easier and faster transactions

5. Preparing customer data for analysis (the analysis process) includes which of the following steps?

classification, estimation, regression, prediction, and clustering

identification, differentiation, interaction, customization

collecting, defining, analyzing, comparing

ranking, modeling, simulating, learning