Question: , five points. 16. ELE Section B - Discussion (worth 40 marks) This question is worth 40% of the total exam marks. Answer one question

, five points. 16. ELE Section B - Discussion
, five points. 16. ELE Section B - Discussion (worth 40 marks) This question is worth 40% of the total exam marks. Answer one question only from this section. B1) What is the STP model in marketing? Use an example or examples to explain it. B2) Use an example or examples to explain what value chain model is. IF , five points. 16. ELE Section B - Discussion (worth 40 marks) This question is worth 40% of the total exam marks. Answer one question only from this section. B1) What is the STP model in marketing? Use an example or examples to explain it. B2) Use an example or examples to explain what value chain model is. IF

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