Question: Five years ago, Arnold and Maria Stark opened a string of 5 Fit - 4 - Life Fitness Centers in urban areas across Pennsylvania. This
Five years ago, Arnold and Maria Stark opened a string of FitLife Fitness Centers in urban areas across Pennsylvania. This business was the culmination of a dream of the Starks to open their own health and fitness business, after having worked in this industry for others for several years. There were two fitness centers in the Philadelphia area, and one each in Pittsburgh, Erie, and Harrisburg. As husband and wife, Arnold and Maria have thoroughly enjoyed the opportunity to work together over the last few years in building a successful family business.
FitLife is somewhat different than many other businesses in the personal fitness industry in that it is not simply a gymnasium facility stocked with exercise equipment for use by paying customers. Instead, the Stark's business plan was to create a learning center that emphasized offering classes on fitness techniques and skills that could be learned by patrons from trained instructors. The fees paid by members of the center for these classes make up the largest portion of their revenue.
FitLife offers over thirty different personal fitness courses to its members. Courses include such exercisebased subjects as spinning, yoga, tai chi, weight training, and aerobics. In addition, other fitnessoriented topics such as wellness, nutrition and natural medicine have become popular. The Starks feel that the quality of their courses is what distinguishes FitLife from all other fitness centers so quality control is a priority.
All courses are taught by FitLife instructors. Instructors are identified by their Employee Number and also have a name, address, date hired, hourly wage, and instructor rating. The instructor rating is the average of all the scores on that instructor's member rating forms for courses they have taught.
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