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Question 271 pts

You have been hired as a marketing consultant by Widget World to evaluate the relative strengths of their 38 current products. Widget management wants to know which products should be continued and which ones should be dropped. Which of the following sequences would most likely be best suited for presenting your recommendations?

Group of answer choices

Chronological

Alphabetical

Qualitative

Spatial

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Question 281 pts

Because 95 percent of college graduates say they dont want to work as assembly-line workers, we can conclude that college attendance discourages people from wanting repetitive jobs. The foregoing statement contains a error.

Group of answer choices

Reliability

Validity

Cause-and-effect (false causality)

Representation

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Question 291 pts

Which of the following factors makes information easier to comprehend?

Group of answer choices

Conceptual information

Familiar topic

High information density

Unenhanced typography

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Question 301 pts

Which of the following factors makes information more difficult to comprehend?

Group of answer choices

Redundant, repeated information

Concrete information

Direct approach

Larger volume of information

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Question 311 pts

Which of the following sequences represents the logical order of persuasion elements?

Group of answer choices

Frame the problem, state the solution, provide supportive information, resolve concerns, request action

State the solution, frame the problem, resolve concerns, provide supportive information, request action

Frame the problem, request action, state the solution, provide supportive information, resolve concerns

State the solution, request action, resolve concerns, frame the problem, provide supportive information

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Question 321 pts

Analysis is:

Group of answer choices

The process of judging the relative goodness or badness of something.

The process of disassembling something piece by piece so you can understand each part.

The process of putting things together in a new and better way.

The process of studying two courses of action to determine which is better.

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Question 331 pts

Evaluation is:

Group of answer choices

the process of judging the relative goodness or badness of something.

the process of disassembling something piece by piece so you can understand each part.

the process of putting things together in a new and better way.

the process of studying two courses of action and identifying the differences.

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Question 341 pts

Which of the following is not one of the five Cs of information?

Group of answer choices

convincing

clear

concise

considerate

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Question 351 pts

Which of the following is an example of emotion-based persuasion?

Group of answer choices

Generalization

Cause and effect

Analogy

Morality

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Question 361 pts

Resolution refers to:

Group of answer choices

the process of changing a vector image to a raster image.

the difference in size between raster and vector images.

the relative visual sharpness of an image.

the inability of colorblind people to discern between red and green.