Flawed ways to pursue competitive efforts that will successfully differentiate a company's branded footwear from the branded offerings of rival companies include o not charging the highest wholesale price for branded footwear in all four geographic regions. O failing to bid aggressively enough to sign more celebrities to contracts than any other company in the industry, failing to offer 500 models/styles of branded footwear, and charging Internet prices and wholesale prices to footwear retailers that are too far above the prices charged by rival companies. O concentrating the firm's differentiation efforts on only a single differentiating feature (such as having the highest S/Q rating in the industry or offering the highest number of models/styles). failing to outspend rivals on advertising in all four geographic regions and pursuing a strategy to strongly differentiate the company's product offering from the offerings of rivals rather than a strategy to weakly differentiate the company's product offering (which is far less costly). O failing to pursue actions to reduce the reject rates at each of the company's plants