Focus groups are a commonly used research method. However, there are important limitations to them that clients and researchers should be aware of when using findings from focus groups. List and discuss two of these important limitations/issues that you need to be aware of, clearly indicating how the research results are influenced if they are not taken into account and what the potential problems of this might be for decision making.

AND What role does verbatim play in a qualitative research report? What advantage does verbatim have over the researchers own comments and summaries. What sorts of research do you think the use of verbatim might be most useful in? AND (continued)

You are the Australian marketing manager at the company White Wings. The company makes brownie and cake mixes such as "double chocolate fudge brownie". These products target householders (rather than commercial users) and are sold through supermarkets. Identify and discuss one research objective that you might have which would be useful to address through a focus group method. In your discussion explain why a focus group is best for this objective, rather than a depth interview or online survey.