Question: Focus groups are a type of ________ research. a statistical b descriptive c feasibility d exploratory e causal Which of these questions would be least

Focus groups are a type of ________ research.

a

statistical

b

descriptive

c

feasibility

d

exploratory

e

causal

Which of these questions would be least appropriate to explore with focus group research?

a

Quantifying how many U.S. teenagers prefer Instagram over TikTok

b

Uncovering the roles children play in a familys food purchase decisions

c

Exploring emotional responses to the Instagram logo

d

Understanding why consumers react negatively to a particular brands slogan

Focus groups generate ________ data in the market research process.

a

tertiary

b

secondary

c

double-sourced

d

statistical

e

primary

The extent to which the results of any market research outcome can be generalized to the population it is meant to characterize is known as ________.

a

predictability

b

internal validity

c

repeatability

d

reliability

e

external validity

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