Focus groups $-$ provide an introduction to focus groups for the hospitality industry.

Pros and Cons of Focus Groups $-$ outline the pros and cons of utilizing focus groups for a hospitality business. Describe if you would use focus groups as a manager in hospitality.

Focus Group Demographics$/$Characteristics $-$ use a familiar restaurant or hotel and provide $5$ demographics$/$characteristics you would look for in the focus group. Explain your choices.

Focus Group Questions $-$ develop $5$ questions that you would ask the focus group to gain valuable information regarding the selected restaurant or hotel. Explain your choices of questions.

Conclusion $-$ emphasizes the main topics of the paper.