Question: Focus groups Question 3 options: a) are expensive compared to other marketing research methods. b) are usually composed of 15-25 people. c) always do a

Focus groups

Question 3 options:

a)

are expensive compared to other marketing research methods.

b)

are usually composed of 15-25 people.

c)

always do a good job of representing the broader target market.

d)

are conducted in a formal group setting.

e)

yield results that are largely dependent on the viewpoint of the researcher.

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