Focus IdentificaFocus Identification $($See Chapter $3$: FRESH Process for Cracking Cases for details.$)$

Assume the role of management consultant to the top management team. What is the key issue$($s$)$ you are asked to address in this case $($i$.$e$.,$ the key problem$($s$)/$question$($s$)$ of the focal organization's top executives$)?$

Analysis, Implications & Recommendations $($See Chapter $4$: Analysis for details.$)$

Organize, synthesize, consider key data from the case and draw meaningful implications or conclusions.

A variety of a$)$ internal environment, b$)$ external environment, and c$)$ hybrid analysis tools are listed in Chapter $4$: Analysis. Be sure to use a wide variety of appropriate tools, including at least $1-3$ from each of a$,$ b$,$ and c$,$ as you deem suitable. You are also encouraged to analyze all exhibit data and to include other relevant analysis tools, with which you are familiar, from your prior course and$/$or work experience.

Each conclusion statement should be immediately followed by Recommendation$($s$)$ for action. Thus, the preferred structure repeated across your slides in this section is:

Analysis$/$Facts$/$Tool $($e$.$g$.,$ SWOT, in which O shows clear recent and anticipated growth in target demographic X$.)$

Conclusion$($s$)($e$.$g$.,$ This growth is good news for the business. Demand for product Y$\text{'},$ which is designed specifically for target customer demographic X$,$ is likely to increase.

Recommendation$($s$)($e$.$g$.,$ Increase production of product Y$\text{'}$ by $12\%$ to meet anticipated demand. Design new product Y$\text{'}\text{'}$ to better meet the needs of demographic X and to proactively beat anticipated competition in this growing segment.$)$

Implementation Plan $($See Chapter $5$: Strategy & Implementation for details$)$

Gantt Chart format $($Optional$)$

Sortable$/$Detailed Chart $($Required$).$ As reviewed in Chapter $5,$ this format includes timeframes, initiatives, recommendations, responsibilities, resources$/$sources$,$ metrics, and anticipated total impacttion $($See Chapter $3$: FRESH Process for Cracking Cases for details.$)$

Assume the role of management consultant to the top management team. What is the key issue$($s$)$ you are asked to address in this case $($i$.$e$.,$ the key problem$($s$)/$question$($s$)$ of the focal organization's top executives$)?$

Analysis, Implications & Recommendations $($See Chapter $4$: Analysis for details.$)$

Organize, synthesize, consider key data from the case and draw meaningful implications or conclusions.

A variety of a$)$ internal environment, b$)$ external environment, and c$)$ hybrid analysis tools are listed in Chapter $4$: Analysis. Be sure to use a wide variety of appropriate tools, including at least $1-3$ from each of a$,$ b$,$ and c$,$ as you deem suitable. You are also encouraged to analyze all exhibit data and to include other relevant analysis tools, with which you are familiar, from your prior course and$/$or work experience.

Each conclusion statement should be immediately followed by Recommendation$($s$)$ for action. Thus, the preferred structure repeated across your slides in this section is:

Analysis$/$Facts$/$Tool $($e$.$g$.,$ SWOT, in which O shows clear recent and anticipated growth in target demographic X$.)$

Conclusion$($s$)($e$.$g$.,$ This growth is good news for the business. Demand for product Y$\text{'},$ which is designed specifically for target customer demographic X$,$ is likely to increase.

Recommendation$($s$)($e$.$g$.,$ Increase production of product Y$\text{'}$ by $12\%$ to meet anticipated demand. Design new product Y$\text{'}\text{'}$ to better meet the needs of demographic X and to proactively beat anticipated competition in this growing segment.$)$

Implementation Plan $($See Chapter $5$: Strategy & Implementation for details$)$

Gantt Chart format $($Optional$)$

Sortable$/$Detailed Chart $($Required$).$ As reviewed in Chapter $5,$ this format includes timeframes, initiatives, recommendations, responsibilities, resources$/$sources$,$ metrics, and anticipated total impact.

Appendix: This section includes:

Your "Alternatives & Evaluation" section $($Required$)$

Alternatives are proposed actions $/$ solutions to the focal problem$/$issue of the case. Alternatives $($possible actions$)$ are derived from your Analysis and Conclusions.

By definition, Alternatives have not yet been "evaluated" for anticipated efficacy, cost, feasibility, mutual exclusivity, timing, values, ethics, etc. After careful evaluation, the best Alternatives are ratified as your formal Recommendations.

Evaluations $($pros and cons$)$ should accompany each Alternative.

Evaluations should focus on the merits of an alternative and its potential to address the focal problem$/$issue$/$question of the case.

Though procedurally, Alternatives & Evaluation are developed before Recommendations, in practice, this section is rarely shared with your manager$/$client$.$ It is included for developmental$/$grading purposes as part of your Appendix.

Lengthy charts, figures from the case study $($Optional$)$

Full$/$expanded analyses that could not fit well $($or would interrupt the flow$)$ of your core presentation $($Optional$)$

As needed, each section in your appendix should be clearly labeled $($e$.$g$.$ Appendix A$,$ B$,$ C$,$ etc.$).$