Focus on the importance of marketing research and how imperative it is for an organization to launch a successful marketing plan. I want you to act as if you are the marketing manager for Apple. You have been asked by your supervisor to utilize marketing research to help you explain the target market of the iPhone. Please specify which forms of marketing research you could utilize to help you explain the iPhone's target market. If this is completed successfully, your supervisor will know exactly what type of data will be needed to effectively understand which types of consumers are most likely to purchase a new iPhone.

Answer rating: 100% (QA)

Certainly conducting marketing research is crucial for an organization like Apple to launch a successful marketing plan for their iPhone As the marketing manager for Apple we would emphasize the importance of using various forms of marketing research to understand and define the iPhones target market Here are several methods that we would employ Demographic Research Understanding the age gender income education and occupation of potential iPhone buyers is essential This data helps in segmenting the market ... View the full answer