Focus on the information above, and answer these questions:

a. What are likely to be the primary activities in Everland’s value chain? Why?

b. What are likely to be the support activities in Everland’s value chain? Why?

c. What value chain activities are likely to be important in securing or maintaining a competitive advantage for Everland company? Explain your answer.

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Everlane, Inc. prides itself on producing casual clothing, designed to last, in ethically managed factories, under a policy of what they call "radical transparency". From the start, they have made their cost and margin breakdowns readily available on their website. Below is such a breakdown for a pair of their slim-fit denim jeans: M40S Photos/Alamy Stock Photo EVERLANE Materials (11 oz. denim-98% cotton; 2% elastane $12.78 Hardware (metal fasteners, trim) Labor Cost of Goods Shipping Import Duties Total Cost Everlane Retail Price Everlane Profit Margin (Retail Price - Total Cost) Average Traditional Retailer's Price 2.15 7.50 1.90 3.70 39.97 22.43 28.03 68.00 140.00 Everlane, Inc. prides itself on producing casual clothing, designed to last, in ethically managed factories, under a policy of what they call "radical transparency". From the start, they have made their cost and margin breakdowns readily available on their website. Below is such a breakdown for a pair of their slim-fit denim jeans: M40S Photos/Alamy Stock Photo EVERLANE Materials (11 oz. denim-98% cotton; 2% elastane $12.78 Hardware (metal fasteners, trim) Labor Cost of Goods Shipping Import Duties Total Cost Everlane Retail Price Everlane Profit Margin (Retail Price - Total Cost) Average Traditional Retailer's Price 2.15 7.50 1.90 3.70 39.97 22.43 28.03 68.00 140.00

Answer rating: 100% (QA)

a The primary activities in Everlanes value chain are likely to include 1 Inbound Logistics Everlane needs to manage its supply chain effectively to ensure a steady flow of highquality materials such ... View the full answer