- Following each simulation due date, you will write a 1-2 page reflection about your experience and the decisions you made. Specifically, the following prompts should be accounted for in that reflection: - What decisions did you make for Buhhi? Given the choices available to you, why did you make those decisions? (Provide rationale for the decisions you made) As part of those decisions, which course content did you rely upon to make those decisions? - Were there decisions you felt really confident with? If so, which ones? Why were you confident? Were there decisions you did NOT feel confident making? If not, which ones? Why were you not confident? - What did you learn during this phase of simulation rounds? What are some key takeaways? (provide no less than 2) - Additional prompts will be provided for the final reflection, which includes a synthesis of the overall simulation experience. Market Segment Selection Survey Results What is your age? Under 21 duct Market Research: Results Ownership Projection His. Alessandra. Here are my findings from the tole-industry isport. the average customer in North America is projected to own This is perfect it looks like you read the report and analysed it carefully. four to fine tote bags in fire years. Material Predietion According to the forecast Nohend tules are more lkely to be made of leather than are mid range totes. Yesl Reynolds's predctien is that high-end sotet will be made mosty of lesthe, while mid range toteo wal be made mostly of facer leather Growth Projection of all Worth American courtrits tore bag sales in the United states bie projected ta gow the most ore the nert tive years Pefect This is correct. Conduct Market Research: Results Survey Results Which of the following activities do you enjay most? Select all that apply. MIMIC Consumer Behavior Simulation Rounds \& Reflections As a way to apply and "practice" thinking like a marketer about what consumers want and need, we'll participate in a Simulation where each of you are a new marketing executive for Buhi, a handbag company. The sales for their Journey Messenger bag have declined and Buhj needs to rebrand. Following several deadlines for the simulation, you will take a deep dive into each round to make decisions as a brand manager about how to rebrand the messenger bag so that it appeals to more consumers again. Following each deadline, you will also write a brief reflection on the process