Question: FONE Paragraph Styles Jack's Quick-Chick Chicken Restaurant is trying to attract more business. Jack has decided to run a direct mail campaign in a four

FONE Paragraph Styles Jack's Quick-Chick Chicken
FONE Paragraph Styles Jack's Quick-Chick Chicken
FONE Paragraph Styles Jack's Quick-Chick Chicken Restaurant is trying to attract more business. Jack has decided to run a direct mail campaign in a four mile radius around his restaurant with an emphasis on the apartments close to the restaurant The offer is to buy one "Quick-Chick Bucket O Chicken" and get for price. The price of a "Bucket O' Chicken" is $20 and variable cost per "Bucket Chicken" is $8.00. So, the offer is 2 "Quick-Chick Buckets O' Chicken" for $30. The "Quick-Chick Bucket O' Chicken" is 12 pieces of "The best fried chicken west of the Mississippi River." Cost of the mailer is $.42 plus mailing. The mailing cost is $26. The list cost is $70 per 1,000 names Please show all your work (-5) 1. What is the break-even response rate? (1 od 2. Jack sends out 3,000 fliers. What is the breakeven response number? (1 pt) If Jack gets 150 responses, 3. What is the Response rate? (1 pt) 4. How much Revenue did he generate? (1 pt) 5. How much profit/loss will he realize? (1 t) 6. What is the profit per response? (1 pt) Jack's friend, Randy, tells him direct mail is waste of time and money and he should focus on an email campaign Jack looks into it and finds a firm that that will send out the emails for $.03 apiece. With a flat fee of $200 to prepare the e-mailer. The cost per name is $18 per 1,000 names. But They warn Jack that response rates tend to be lower for email campaigns compared to direct mail campaigns. To combat this Jack increases the number of offers to 5,000. It results in 95 responses. Now calculate the following Show your work (-5 pts) 7. What is the break-even response rate? (1 RU Y. A. D.Focus 2. Jack sends out 3,000 fliers. What is the breakeven response number? (1 If Jack gets 150 responses, 3. What is the Response rate? (1 pt) 4. How much Reverie did he generate? (1 pt) 5. How much profit/loss will he realize? (1 0 6. What is the profit per response? (1 x) Jack's friend, Randy, tells him direct mail is waste of time and money and he should focus on an email campaign. Jack looks into it and finds a firm that that will send out the emails for $.03 apiece. With a flat fee of $200 to prepare the e-mailer. The cost per name is $18 per 1,000 names. But they warn Jack that response rates tend to be lower for email campaigns compared to direct mail campaigns. To combat this Jack increases the number of offers to 5,000. It results in 95 responses Now.. calculate the following Show your work (-5 pts) 7. What is the break-even response rate? (1 pt) 8. Jack sends out 5,000 fliers. What is the breakeven response number? (1 x) If Jack gets 95 responses, 9. What is the Response rate? (1 pt) 10. How much Revenue did he generate? (1 st) 11. How much profit/loss will he realize? (1 pt) 12. What is the profit per response? (1 pt)

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