Font X, X Amy. A T bullets 1 Normal 1 Notes -... 1 Sub bullet 1 table bul... Hype Paragraph Styles AC3.3. Personal entrepreneurial tendency: 3.3.1. Entrepreneurial characteristics and situational factors in a personal context, including family upbringing, lifestyle, cultural differences and personal motivation and drivers. Unit 9 Entrepreneurship and Small Business Management AC4.1. The factors that influence the decision to start a business: 4.1.1. The range of factors that influence the choice to start-up a business, including personal background and education, national culture, economic circumstances and character traits. AC4.2. The risks and rewards of business start-up: 4.2.1. The potential rewards of business start-up. 4.2.2. The risks and uncertainties of business start-up and how they can be mitigated