Question: Footnotes Alexander Coolidge, Hate Checkout Lines? Macy's Can Help, Cincinnati Inquirer, October 3 , 2 0 1 4 . Ken Lonyai, Rivals Need to Up

Footnotes
Alexander Coolidge, "Hate Checkout Lines? Macy's Can Help," Cincinnati Inquirer, October 3,2014.
Ken Lonyai, "Rivals Need to Up Customer Experiences to Compete with Amazon,"Retail Wire, January 12,2016.
Marina Nazario, "Macy's Has a Master Plan to Capture the Most Difficult Customers,"Business Insider, October 3,2015.
George Anderson, "Best Buy to Open Shops Inside Macy's Stores,"Retail Wire, September 9,2015.
Macy's, as described in the case, is what type of retailer?
Multiple Choice
general merchandise retailer
specialty store
category specialist
full-line discount store
extreme value retailer
Footnotes Alexander Coolidge, "Hate Checkout Lines? Macy's Can Help," Cincinnati Inquirer,

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