For #$1-$ #$8,$ answer the following:

$$ What type of ad is it $$ product or institutional?

$$ If product, what form is it $$ pioneering, competitive, comparative, reminder?

$$ If institutional, what form is it $$ advocacy, pioneering, competitive, reminder?

$$ What is the main message the advertiser is trying to convey? $($One sentence only.$)$

$$ Who is the target segment? $($One sentence only. Describe the target in terms of psychographics,

behaviors or demographics.$)$

For example, watch the Oreo ad$.$ The correct answers are:

$$ Ad type: product reminder.

$$ Main message: Oreos are a fun snack because you can twist them.

$$ Target segment: Oreo lovers who might have forgotten about the brand.

$1.$ Budweiser

$2.$ LGTV

$3.$ The Coca$-$Cola Company

$4.$ Apple

$5.$ Samsung

$6.$ Beef Association

$7.$ Dove

$8.$ Popeye$$s

$9.$ Which product ad best communicates its message to the target? Why? $($Three sentences max.$)$

$10.$ Which institutional ad best communicates its message to the target? Why? $($Three sentences max.$)$