Question: For 1 8 months, Warner - Lambert Co . , an American pharmaceutical company, was required to include the following statement in all television advertisements
For months, WarnerLambert Co an American pharmaceutical company, was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission FTC imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds. This is an example of the FTC action known as
Multiple Choice
unethical advertising.
corrective advertising.
deceptive advertising.
cease and desist advertising.
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