For a business plan for creating a billiards pool hall:

Describe how this business (initiative/program) will be structured to be successful?

How will this plan work and How does it sustain itself?

Describe the ventures products, services and programs in terms of benefits to the customers, clients, communities, etc. This is different than describing them in terms of the features or marketability.

Business Model

• Company Overview/History
• Description of Industry
• Product/Service/Program Overview
• Factors giving rise to opportunity
• Market opportunity and strategy to exploit it
• Industry segment and current participants
• Target addressable market and projections
• Sources of revenue (sustainability)
• Milestones
• Key drivers for success and critical assumptions