For a company of your choice, select an important front-office service process. Examine the strategic fit. Discuss
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Question:
For a company of your choice, select an important front-office service process. Examine the "strategic fit." Discuss how well the four major process decisions (process choice, resource flexibility, capital intensity, customer involvement) tie together, and whether the process is properly aligned with respect to the customer-contact matrix. Explain in the context of the competitive priorities, customer contact, customization, process flow, process complexity, process divergence, etc.
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