For a company of your choice, you are the newly appointed marketing manager. The company has not been achieving their objectives since at late. Your mission, should you accept it, is to develop strategic choices based on drafted situational analysis. You should include the following 

1. Develop objectives (Corporate and Functional - Marketing) 

2. Identify the appropriate ST strategy (segmentation targeting and positioning) 

3. Identify the competitive strategy - Porters generic strategy 

4. Identify growth strategy (Ansoff matrix) 

5. Identify strategies based on PLC and BCG 

6. Identify strategies opened for market leaderandchallenger

Answer rating: 100% (QA)

As the newly appointed marketing manager I will analyze the situation and develop strategic choices for the company to achieve its objectives Lets proceed with the following steps Develop Objectives a ... View the full answer