Question: For a dimension of differentiation to be determinant, the difference in question must be: Important to marketers as they seek to position their brand or

For a dimension of differentiation to be determinant, the difference in question must be:
Important to marketers as they seek to position their brand or product.
Important to consumers as they make decisions about what to buy.
Really substantial; in fact, dominant.
Answers a, b, & c are each true (i.e., all of the above).
None of the preceding answers are correct.

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