Question: For a given firm with multiple product lines with multiple major projects, if a projects beta is different from that of the overall firm, then

For a given firm with multiple product lines with multiple major projects, if a projects beta is different from that of the overall firm, then the:

A. CAPM can no longer be used. B. project should be discounted using the overall firm's beta. C. project should be discounted at a rate that is consistent with the projects own beta. D. project should be discounted at the market rate. E. project should be discounted at the T-bill rate.

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