Question: For a given hypothetical situation on the next page there is an issue in the sales of the product of this venture. Founders of the

For a given hypothetical situation on the next page there is an issue in the sales of the product of this venture. Founders of the company wants to make a strategic choice of either retaining or prunning from their business portfolio. Frame a suitable repositioning strategy which should include the following topics: All parts carry 5 marks each, you can search on internet for your practical and applicable answers 1. Industry and Competitor Analysis 2. What went wrong with the brand? 3. Pricing Strategy (Prepare a costing and pricing excel sheet for the product items they are offering) 4. Factor Valuation before retaining or pruning 5. If Sufi foods wants to acquire what legal matters that should be taken in to consideration?

For a given hypothetical situation on the next

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