For a given industry, either evaluate existing revenue management practices or, if this industry is not implementing revenue management, discuss the pros and cons of implementing revenue management? For the former, you can provide data/analysis on how much revenue management increases profits. Discuss if there are opportunities for improvement. For the latter, you may discuss, why you think this industry is a good candidate for revenue management? Why do you think they have not implemented revenue management to date? Are there constraints related to customer data availability or concerns about customer backlash? Can you recommend ways to surmount these challenges?