For a message to be communicated effectively, the sender and receiver must have a mutually shared field of experience, which means a similar $q,$ they apply to the message.

Select one

A$.$ Positioning

B$.$ National, regional, or ethnic origin

C$.$ Understanding and knowledge

D$.$ Feeling

E$.$ Set of psychographics

Question $6$

The consumer sales promotion that involves the use of a brand$-$name product in a movie, television show, video game, or a commercial for another product is referred to as:

Select one