For an introduction. using the Bloomberg terminal , create tables and graphs about Sumitomo Mitsui Financial Group which includes:

A summary of any relevant information as follows:

Geographical location/s Products/Services (in tables or graphs) Direct competitors (Peer analysis) Bank structures (for example, Personal banking, Business Banking etc.) (in tables or graphs)

Peer Analysis

It is essential to select competitors (peers) in the same sector to analyse the bank strategy and financial position. A peer group is usually defined based on common characteristics, such as bank size and specialisations (co-operative, savings, commercial, and investment banks).

There are some critical steps to select competitors (peers):

-

determine the main peer group

- if you are going to focus on the global market, then you should compare its peers in a global scale as well.

- if you are looking at a specific country level (for instance the UK market), you should compare your peers market share in this country.

- a helpful tool to find your competitors is Key Competitors (Peer Analysis) in Bloomberg terminal (function RV).