For Assessment Three you are required to complete a target marketing exercise for the organisation you have used in the past two assessments and present this information in a report with the following sections: 1 - Segmentation Define and describe the various ways an organisation can segment their customers (e.g. behavioural, demographics, geographic, lifestyle.) 2 Targeting Define a target market. Identify and describe a primary and secondary target market for your organisation. Please use the consumer profile template to help present your argument (Located in i2) using the heading of segmentation variables as identified above. Justify your decision based on the selection criteria. 3 Positioning Identify and explain how your organisation has been positioned. Create and include a perceptual map to support your response. (See example in i2) Based on this and the customer profile you developed, create a positioning statement for the organisation. Justify your statement by linking it back to your segmentation consumer profile.