For Assignment #2, please complete the following questions. The marks for each question are noted beside the question number. Before beginning the assignment, please ensure that you read and understand the Academic Integrity Policy document posted in the course. Clearly and fully explain your answers to each question, based on the course content in Weeks 8 to 12. Include references to all of the material that you use for your assignment, both within the body of your report (as citations), and on the bibliography page at the end, including material from the textbook, the internet or other sources. Report formatting and referencing guidelines follow the questions. This is an individual assignment. Please note that the work you submit must be your own. Question 1 (10 marks) Read the closing case," Big Data, Big Business, Big Opportunities" in chapter 6. Answer the following questions based on this study and in your own words. Do not quote verbatim from the case content. 1. List the reasons a business would want to display information in a graphic or visual format. (2 marcs) 2. Explain how issues with low-quality information will impact big data. (1 marc) 3. Explain how a marketing department could use data visualization tool to help with the release of a new product. (1 marc) 4. Categorize the five common characteristics of high-quality information and rank them in order of importance for big data. (3 marcs) 5. Develop a list of some possible entities and attributes located in a marketing database. (3 marcs) Question 2 (7 marks) Read the closing case, "Five Famous ERP Filures" in chapter 8. Answer the following questions based on this study and in your own words. Do not quote verbatim from the case content. 1. Why do you think it is so difficult to find successful ERP implementations? (2 marcs) 2. How do you think cloud computing will help ERP implementations find success? (2 marcs) 3. What advice would you give a company deciding to implement an ERP system? (2 marcs) 4. How can integrating SCM, CRM, and ERP help improve business operations at your school? (1 marcs) Question 3 (5 marks) You are the director of project management for Stello, a global manufacturer of high-end writing instruments. The company sells to primarily high-end customers, and the average price for one of its fine writing instruments is about $350. You are currently implementing a new customer relationship management system, and you want to do everything you can to ensure a successful systems development effort. Create a document summarizing the primary reasons this project could fail, along with your strategy to eliminate the possibility of system development failure on your project.