Question: For Beer Section 1. Customer Analysis A. Customer segments and motivations Segments Dollars Motivations* Segment A $ Quality of product (be specific as to what

For Beer

Section 1. Customer Analysis A. Customer segments and motivations Segments Dollars Motivations* Segment A $ Quality of product (be specific as to what makes it good quality) Segment B $ Health concerns and Nutrition Segment C $ Convenience and Affordability Segment D $ Taste, variety of flavors and textures *These are just examples B. Unmet/underserved Needs; list and document what these may be

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