For BUS 121 ( Marketing)

I should make STP Process "Segmentation, Targeting & Positioning"

STP recommendations for the purposes of improving College's recruitment (enrolling new students) and retention (re-registering existing students) The students are not one homogeneous group, though. In order to develop a Marketing Mix that's appropriate for different groups of students, I need to first think about how I can group students with similar characteristics together.

Break this task down into 3 parts:

• Possible methods of segmentation (as applied to the actual college situation, not just abstract vocab)
• Which segments make the most sense to target for this particular problem (recruitment and retention)
• How to position the college to each of these target segments

Describe an STP recommendations for the purposes of improving OCC's recruitment and retention

Can you help with an example for the STP for recruitment and retention