For Case Analysis 1, read "Marketing in Action Case: Real Choices at Anheuser-Busch InBev" on pages 237- 238 of the textbook. Download the attached Word document and use it to analyze the case (Part A) and to answer the additional questions related to the case (Part B), then upload your completed Word document to Canvas. [*Please rename the Word document you submit by adding your name to the end. For example: MK301 Case Analysis 01_Your Name.docx] Student Name: MK301, Section PART A. Analyze The Case. After reading the case, follow the five steps to analyze the case and to provide written answers for each step (please add your answers in blue in between each step/question). Step 1. Describe the problem facing the organization (the "problem" may be a challenge and/or opportunity that A-B InBev is facing). Step 2. Consider marketing's five external environments (the uncontrollable elements outside an organization that may affect its performance) and write how external environmental elements could negatively or positively impact the problem you identified and described in Step 1 (consult pp. 42-55 and 84-85 of the textbook for additional information): i. Economical (What is the current state of the economy and how might it affect the problem?) ii. Technological (What is the current state of technology and what technological changes might affect the outcome of the problem?) iii. Political/Legal (How do the political and legal systems affect the problem?) iv. Competitive (Who are the organization's competitors and how might they react to the problem?)