For Chipotle's E. Coli Outbreak, please address the following: What should the company do to repair its reputation in the long term? Would you suggest donating to charities, establishing a scholarship, starting a public relations campaign, redesigning the logo, changing the name, etc.? Should people resign or be fired? Should any part of corporate culture be changed (e.g., attitudes toward transparency, bonuses)? Be sure to address each category of threat and each type of stakeholder identified in the crisis analysis.