Question: For collaborative customers, the business marketer should engage in all of the following, except: For collaborative customers, the business marketer should engage in all of

For collaborative customers, the business marketer should engage in all of the following, except:
For collaborative customers, the business marketer should engage in all of the following, except:
work with a wide array of managers on strategy and coordination issues.
directly assist customers with planning and strategy development.
invest resources to build operational linkages and information-sharing mechanisms for the relationship.
centering primary attention on the purchasing staff

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