Question: For Continuing Case: The Santa Fe Grill, page 20 - 21 What kind of information about products, services and customers should the owners of Santa
For Continuing Case: The Santa Fe Grill, page 20 - 21 What kind of information about products, services and customers should the owners of Santa Fe Grill consider collecting? Is a research project actually needed? Is the best approach a survey of customers? Should employees also be surveyed? Why or why not? For Developing a Sampling Plan for a New Menu Initiative Survey, page 163 Determine the appropriate sample design. Develop a sample design proposal for the Santa Fe Grill that addresses the following: Should a probability or nonprobability sample be used? Given your answer, what type of sampling design should be employed (simple random, stratified, convenience, and so forth)? Given the sample design suggested
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