For Discussion 5, each student must answer only ONE (1) of the following questions based upon last name. There will also be a peer review required as in past discussion assignments. Note that it is important to read the assigned articles in order to appropriately address the questions.

What approach should be used to make a decision like this? How much should Vertex management rely on quantitative methodologies (such as real option valuation) versus more qualitative approaches? How should a company value investment in projects like these, which entail an extremely high degree of uncertainty?