Question: For e - commerce merchants, getting a customer to visit a Web site isn t enough. Merchants must also persuade online shoppers to spend money

For e-commerce merchants, getting a customer to visit a Web site isnt enough. Merchants
must also persuade online shoppers to spend money by completing a purchase. Experts at
Consumer Consulting estimate that 88% of Web shoppers abandon their virtual shopping
carts before completing their transaction. Consider a sample of 20 customers who visit an e-
commerce Web site, and assume that the probability that a customer will leave the site before
completing the transaction is 0.88. What is the probability that all 20 of the customers will
leave the site without completing a transaction?

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